Like anyone else from UK on Facebook this morning, I saw the 2015 General Election I voted button that asks you to confirm if you have voted. I was interested to see the data it presents – a time series graph of number of voters who claim they have voted, and an age/gender distribution of the same – you will notice that my captions differ slightly from the app’s captions.
When I checked out where the App came from, I was interested to see it was linked to the About My Vote site from the Electoral Commission, and I posted an enquiry about their and Facebook’s use of the data generated by the app. I will update this post with their response if and when I get it.
I got into a conversation with my son Dan Bell who is a Digital Marketing Consultant (and takes a different perspective on Facebook from me :). He showed me the dashboard of his Facebook Audience insights and so we checked out if you needed a Google Facebook Ads account to see that data – you don’t!
The image is from my quick exploration of going to https://www.facebook.com/ads/audience_insights, making following choices: Audience: Everyone on Facebook, changing country by selecting United Kingdom, deselecting USA, and typing UK Independence Party in as an interest.
What isn’t clear to me is how Facebook decided who was ‘interested’ in UKIP. I will be very interested if Nigel Farage fails to take Thanet South seat. Dan pointed out to me that it isn’t just who has liked their page as the UKIP page has only 464,000 likes yet the graph above relates to ‘700,000-800,000’ users.
We built Audience Insights with privacy in mind. It surfaces aggregated information people already express on Facebook, along with information from trusted third-party partners — like Acxiom — through our partner categories targeting.
Any parent will recognise the plaintive question “Are we there yet?” asked by children impatient for the journey to be over, the holiday to start. In using technology in learning and education, hopefully we will never really get there but experience fun in our experiments and learn from our experiences. We may find that there are better and worse journeys, decisions that opened up opportunities and others that closed them down.
Amy Collier and Jen Ross have come up with the intriguing concept of notyetness, based on George Veletsianos’ assertion that emerging technologies are ‘not yet fully researched” and “not yet fully understood” in online learning. Amy flags up the enabling characteristics of emergence that can flow from notyetness
creating space for emergence to take us to new and unpredictable places, to help us better understand the problems we are trying to solve.
She gives three examples of projects with notyetness that have touched me personally in the last year: Domain of One’s Own , Fedwiki Happening, and Rhizo14.I am currently reinventing my web site with the wonderful help of Tim Owens at Reclaim Hosting, I have two fedwiki happenings under my belt and I was a participant and researched (with Jenny Mackness) Rhizo14. This morning, I watched the livestream of Sheila MacNeill’s keynote to #OER15, where one of the themes was the different shades of open that might be tried in the drive to mainstream Open Educational Practice. Sheila seemed to be recommending a pragmatic approach to mainstreaming of OEP, and this chimed with Lisa Chamberlain’s identification of Facebook Groups as a kind of not-yetness
The ideas of not-yetness at an MIT or Stanford are so far beyond the realm of my little community college that they would intimidate or even shut down emerging technology discussion for all but a few of the most technologically-edgy of faculty at my school.
But Facebook, good ol’ Facebook, almost the grandpa of social media now, is a kind of “not-yetness” on my campus. (Not to mention it has a nearly flat-line learning curve which is important for a 10 week quarter). The idea of opening a class to social media of any kind is not-yetness here. The use of Facebook groups is not-yetness here. The connectedness of letting outsiders participate with students in a class via Facebook is very not-yetness here.
I should declare that I have a love-hate relationship with Facebook: it’s great to keep in touch with my far-flung family but I have concerns about Facebook privacy aspects and its use of data. I taught a first year undergraduate module 2009-2013 where most of the students were Facebook users, making it possible for them to conduct small group investigations into privacy and data use (meaning Facebook membership was not compulsory and there was no Facebook interaction with tutors). So I feel sympathy with Lisa’s pragmatic approach but also a little uneasy.There are quite a few reasons not to use Facebook in formal education: the creepy treehouse effect, Selwyn(2009)’s recommendation to leave Facebook as a backstage space for students, and the implications of mandating students of a space that is managed externally to the college or university.
In thinking further, I also recognised an interesting link between the notyetness of both emerging technologies online learning practice and research into that practice. Ferguson(2012) identifies three different interest groups for learning analytics – governments, educational institutions and teachers/learners. When learners interact via Facebook, the major interest groups for the data are Facebook and the customers to whom they sell advertising.Although, Facebook makes some anonymised interaction data available through apps like Netvizz, their track record for research is questionable. Selwyn’s 2009 study found that only 4% of student interactions related to their studies and so students who elected not to participate in an optional Facebook social space were not too disadvantaged but moving significantelements of learner interaction to Facebook seems different somehow.
There is already a trend of outsourcing some educational services to private companies, and it’s easy to see that ‘free’ services can be attractive but Facebook isn’t Reclaim Hosting whose strapline is “Take Control of your Digital Identity”. What will we see in the rearview mirror if there is a substantial move of study-related interaction to Facebook groups?
(The short version is in the last paragraph if you want to skip to there).
In writing about heterotopic communication (see Foucault’s Heterotopia ), the prescient Leah Lievrouw showed that public and private can relate to strategies for engagement behaviours rather than being properties of spaces (Lievrouw 1998 ). As we communicate apparently within one space, we are simultaneously performing across multiple physical and digital channels and spaces with others who have related but different sets of spaces. Communicating across spaces around the publication of an open access paper that I co-authored has been a long learning ‘moment’ for me over the last week, and I wanted to capture and share my reflections before I forget them.
By attending to, and even influencing, the emergent practices of our members (as well as authors and other researchers) as ALT introduces innovations, we can continue to exploit the opportunities presented by the openness and web presence of articles in Research in Learning Technology. The read/write web, as represented by blogs and social networking services such as Twitter and Google+, offers the potential to develop conversation and interest around our articles, and thereby promoting their use.
That seems very relevant to my current reflections, since I find my own practices to be emergent, with rapid change having occurred in the last week.
Encouraging engagement via Social Media
On 13 Feb 2015, Jenny Mackness and I had a paper published in Open Praxis an open access journal. Conscious that we wanted to maximise the impact of the fruits of our labour and that of the participants who supplied such rich data, we considered briefly how best to share it . We shared the (open) link to the paper on Twitter, including the hash tags for rhizo14 and rhizo15. Open Praxis use Twitter to market their activity. They stream their own tweets on their web page, and have some means of picking up occurrence of their links in Twitter that they then helpfully retweet including authors’ handles where they know them. On reflection, it occurs to me that it would be really helpful for connectivity purposes for (willing) authors to include their Twitter handles within the paper, and for a share button to be next to the paper that could include author twitter handles when the link to the paper is shared. I don’t know of any journals do this. I have checked out a few publishers and whilst some enable creation of post that links to paper, the twitter post often exceeds 140 characters and included publisher rather than authors’ handles. These look like devices for marketing rather than scholarly engagement.
We decided to blog the publication of the article at Frances’ blog and later at Jenny’s blog and the comment streams are evidence of rich engagement with the paper. We have used the posts to link to activity on Twitter and elsewhere. For example, the very wonderful Laura Goglia decided, on the spur of the moment, to live tweet her reading of our paper (we recorded this via storify) and she blogged the experience too.
Twitter was a very useful way of sharing and commenting around the paper. One less positive (for me) use of Twitter was a reader who used Direct Messages to quiz me about aspects behind the paper ( 17 messages in less than 30 minutes). I suggested redirection to the blog.
During the live tweet there was a playful suggestion that what the paper needed was a hashtag but perhaps this turns out to be something worth deciding at the start (possibly even including within the article as a keyword). We used Storify to capture the chat around Laura’s live tweet of the blog post.
Rhizo14’s most active space is the semi-permeable Facebook group that has a membership of 320 of whom a small proportion are active. Typically, longer threads will engage ten or more people but one has a sense of not so much an invisible audience, but rather an unnoticed audience. We had not directly posted our paper to the Facebook group but two threads emerged around a link to the paper. The first was started by a positive comment and fizzled out fairly quickly. The second thread was introduced by a comment raising doubts about the extent of ethical obligation of the leader of a voluntary extra-institutional cMOOC like Rhizo14, and ran on to include some other concerns about the paper. post by Rebecca Hogue that was actually about her planned blogging course but I mistakenly thought was about the rhizo14 cMOOC. I engaged in both threads, trying to respond to points about the paper as they were made. It was strange – I had been active (less so in recent months) on this Facebook group for over a year but I came to feel that my presence as author (particularly in the second thread) wasn’t helping the discussion that people wanted to have (see my comments on cognitive dissonance). Eventually one participant expressed that they felt that I was categorising them and lecturing them. I was mystified by the first point but reread the thread and could see that my contributions could be seen as having ‘lecture-like’ attributes. I was speaking about collaborative work with Jenny on which I had spent many hours, and unsurprisingly my contributions were in an authoritative register that was probably out of place in the context of this particular Facebook group, for some participants at least.
open access publishers can and do support the dissemination of articles using social media and this can increase the readership of articles
publishers and authors could investigate the possibilities of using social media to create engagement with the article that could more easily include authors themselves (if that is what authors want)
consider creating a hashtag for an article that can be used to tag it and aggregate discussion around it
it can be useful for authors to blog the publication of an article, enabling dialogue and using this as a hub to link to other direct and curated interactions around the article
Twitter has many affordances for supporting sharing and commenting around articles but DM was less useful from my point of view
in future I would not directly engage with discussion of our work in the Rhizo14 Facebook group as my engagement seemed to be of little use to the group participants or to me